When you go to hire a photographer, you might be thinking that it’s going to be easy to find the best one by simply reviewing the different ones that are available, looking at their portfolio, and choosing one with a reasonable price. Unfortunately, not all photographers are created the same. What they are able to do at a wedding might not be what they are able to accomplish at a birthday party, or another type of social event, something that might not be that obvious when looking at the pictures that they provide on their website. One other aspect of this industry that many people don’t realize is that it is a very competitive marketplace. There are so many photographers, all of which have very similar types of equipment, similar backgrounds, and levels of experience, the competitive nature really comes down to who can advertise the most, and who can deliver the best package at the lowest price. Once you understand this, you can take advantage of the many deals and offers that are available, getting a photographer that is absolutely phenomenal. But let’s look at this from the perspective of the photographers for a moment and understand why it is such a competitive job field.

Competition In The Photography Marketplace

There is a lot of competition in this industry due to the sheer volume of individuals that are competing. If you are in a large city, you are going to notice this quite obviously because of all of the people that will be trying to compete for business through flyers, online advertisements and even word-of-mouth testimonials.  In a place like a Chicago I know that my favorite company, chicago wedding photography, even has trouble with the competition.  Chicago wedding photography can be ruthless when it comes to acquiring clients and this is how it is in most big cities. An example  would be companies telling their clients that if they recommend them to a friend, they will give them a free photo shoot if they become a customer. By dropping your rates, so to speak, so low, it is clear that there is a lot of competition in large urban areas.

Best Deals In Rural Settings

If you come from a rural community, there are likely very few professional photographers. These individuals are going to have excellent equipment, training and years of experience, but you only have a handful to choose from. In most cases, the competition in these areas is going to be quite limited simply because with only a few of them offering the services, they are going to be booked out for several months. That’s why you need to look at what is available on their website, or the flyers that they distribute throughout the community, and compare them to make the right choice. You are going to be looking for what they specialize in, not so much the prices that they charge, in order to get the best photographer for the job you have in mind. That is actually one of the benefits of working with those in rural communities as most of them have an area of speciality, making it very simple for you to choose the best photographer for the job.

Limiting The Competition

Going back to an urban setting, you can limit the competition very quickly by realizing that it’s going to be very easy to get great deals from people that are just starting out. It may not be the wisest decision as you do not have a solid history of what they are able to do, or hundreds of different examples in their portfolio, but the price is definitely going to be right. Look at the few images that these companies just starting out have to offer and take your chances with someone that seems to be quite good at what they do. By limiting the competition based upon who has the lowest prices, you can still find someone that is going to have the equipment and experience necessary to give you the best results for your money.